Media Impact

If were to propose a media research topic, I would probably research the effects that online sites such as Youtube, Hulu, Tv shack, and other sites similar to that have on the viewership of television, and how that affects tv ratings. There are many different ways to go about on finding this. I'll probably start with surveying people on how they watch the shows that they love the most, catching it on television or watching it online. If they do watch online I'll probably have a followup question on why they watch it online. I could also maybe team up with a popular brand, have a promo for their product on a tv commercial saying that they have to log onto a 'this' website to get their prize, have it run for a month. Then stop the tv ads for a period of time, enough that people do not remember it, then have the same promo on online ads. Which ever time period had the most response on the website can determine which one had the more viewership.